The Mighty Barrolle Sports Association (MBSA) has signed a marketing deal with Exclusive Multimedia.
Peterking Quaye, a Liberian marketing expert, told LIB SPORTS24 that under the contract Exclusive Multimedia will brand Barrolle to an acceptable national and international standard. Exclusive Multimedia is a full-service sports, marketing and sponsorship agency focused on athletes, leagues, teams, governing bodies and the brands that sponsor them.
“We will develop marketing strategies that will put both fans and the club where they belong, at the center of that strategy,” Peterking said. “We measure all points of engagement and build a brand ecosystem around them that leads to business performance.”The agency also announced that its service offering has expanded to include sponsorship identification, partner activation and club business development.
The firm’s full-service breadth of services already included strategy, brand development, media placement, content and influencer marketing, social media management, communications, ticketing and revenue strategy, data analysis and athlete marketing. “On the team, club and brand development sides of the business, Exclusive Multimedia and partner US.COM GH, will harness the power of and understanding the fan experience, we can truly connect with fans where they are most engaged,” Peterking said. “We look at data from all fan engagement touch points both in and out of stadium and wherever fans are investing their time. Quaye added that Barrolle replicas will be designed and put on sale for fans and supporters. A
ccording to him the club is already will also be active on popular social media sites like Facebook, Instagram, Twitter and YouTube. Impact at Barrolle which is already a brand name in Liberia. Barrolle remains Liberia most successful club with huge fans based.
source : Lib sports 24