Globally sponsorship plays vital role in the development of sports and Liberia is no different to this assertion and number of sponsorship for the football sector remain key to support and development the sector .
The Liberia FA , has revealed that Orange-Liberia has extended its sponsorship with the Liberia Football Association (LFA) for three years valued at nearly one million United States dollars (US$1 million).
LFA President Mustapha Raji thanked Orange for making the sponsorship to happen. Raji said it takes a company that cares not just for its business but cares for the people, who are involved in the business. He said Orange cares for its customers, those who use its services and also cares about giving back to Liberia.
Raji pleaded with Deputy Sports Minister Andy Quamie, who represented government, to give Orange, Doxxbet, Aqualife, Petro Trade and Green Petroleum, who are investing in sports, tax breaks.
“Orange-Liberia, in the middle of Covid-19, provided US$97,500 to the Liberia Football Association as second payment for the sponsorship. During that period, the executive committee nullified the leagues [on 4 May].
“As other leagues were in dispute with sponsors and partners in terms of making refunds, the CEO and board of Orange decided that, based on its own interest in terms of developing and building the capacity of Liberians, waived US$97,500 as a means of supporting young Liberian club presidents to support their players through the funds that were provided,” recalled Raji.
“I believe this will encourage them to provide more funding to our football development programs. I want to appreciate Orange CEO Mamadou Coulibaly, who showed love for Liberians and football by increasing the deal from US$195,000 to US$200,000,” Raji emphasized.
Meanwhile the US$200,000 towards the Orange national league will be made in two installments of US$100,000 for the first and second phases.